I'm a marketing and growth operator based in Toronto, currently leading marketing and operations at NovaCRM. This page is where I share how I think about building go-to-market strategy, marketing systems, and teams from the ground up.
The parts of the job I care about most: less about running individual campaigns, more about building the strategy, systems, and team structure that make marketing work without a founder or ops lead in every meeting.
Positioning, pricing, and channel strategy for a product going from concept to market — built once, not reinvented every quarter.
CRM, automation, and reporting infrastructure that scales output without scaling headcount.
Practical AI implementation — lead nurturing, automated calling, and workflow automation that actually ships.
Programs for distributed networks — franchises, brokerages, agents, or resellers — with budget control built in.
Google and Meta advertising, SEO/SEM, and lead-gen campaigns run with a performance-reporting discipline.
Building and managing distributed teams of agencies, freelancers, and in-house hires toward one brand standard.
Two projects that best capture how I work.
Joined MMNOVATECH as it began building NovaCRM, an AI-powered CRM and marketing platform for real estate professionals. Took the go-to-market strategy from concept to live product — owning paid media, SEO, marketing automation, and brand development — while also standing up the operating structure for a 40-person organization.
Joined RE/MAX Millennium as a Digital Marketing Intern and rose to Marketing Director. Built the brokerage's marketing infrastructure from the ground up — a proprietary agent portal, a distributed creative team, and a partner-marketing program that scaled with the agent base.
I'm Deepak Raj, a marketing and growth operator based in Toronto. My career has followed one thread: walking into a business that needs a marketing function built — or rebuilt — from the ground up, and creating the strategy, systems, and team to make it run.
I started at Reliance Jio in India, working on the web and app launch for one of the country's largest telecom and digital ecosystems, then on the go-to-market for JioMart, its online grocery platform. I moved to Canada and joined RE/MAX Millennium, where I grew from a marketing intern into the brokerage's Marketing Director, building its agent-facing technology and marketing infrastructure. Since 2023, I've led marketing and operations at NovaCRM, building its go-to-market engine from a standing start.
I'm always glad to connect with other marketers, operators, and founders thinking about the same kinds of problems.
I like meeting other marketers, operators, and founders working on similar problems. Reach out anytime.